It's important to remember that there is no one size fits all when it comes to skincare and it's important that you use the correct products for your skin type or concern. But with that being said, there are some key fundamentals to help you get the most out of your skincare routine. Keep reading for our handy guide to the ideal AM PM skincare routine and the correct order to apply your products in for maximum results.
The main purpose of your morning skincare routine is to prepare your skin for the day ahead. Your morning skincare routine is important because during the day your skin is exposed to harmful UV rays, pollution and dirt. All of these can damage your skin and cause free radicals which can in turn, accelerate skin ageing.